Digital trends in an experiential market

Digital trends colour today’s economic landscape. And in hospitality that is certainly true. But it is precisely in these digital times that experience turns a customer into a satisfied customer. “A well-considered combination of hospitality and quality makes all the difference,” says accountant Henry Schut of Schuiteman.

Winning customer loyalty
Today’s digital options for facilities services are essential in enabling businesses to focus on that quality and hospitality. “The automation of staff administration and payments (via WhatsApp or MyOrder), as well as social media opportunities to build customer loyalty are giving hospitality businesses new instruments for strengthening their business position and saving costs. Loyalty programmes, for example, are currently making inroads in the Netherlands.”

Benchmarking
“Schuiteman Accountants can play a valuable role here,” says Schut. “We shoulder the burden for our clients when it comes to financial products. Doing that well relies on knowing what is going on. So that is what we aim to do.” Benchmarking is an important part of that. “We have a good impression of the performance of hospitality businesses, certainly in our region. Supported by this information we can advise right down to the details. Are you generating enough turnover with your hall rental? Is it wise to invest in new overhead projectors or audio sets, and will that enable you to reach new customers?”

Another significant trend in the sector is the increasing demand for ‘fairly’ and sustainably produced food. More and more customers value responsible production. Today’s consumer is especially interested in energy-neutral production and efforts to reduce food wastage.

“Aware visitors require aware business owners,” says Schut. “In this sector you can’t afford to stand still.” Business owners benefit from a sound long-term strategy, but one that offers the leeway to change course quickly and effectively. “In that respect, Schuiteman is happy to act as a sounding board and lookout.”

With seven offices and some 130 employees, Schuiteman Accountants is strongly represented in the Mid-Netherlands. In the hospitality field, Schuiteman’s specialists mainly assist companies ranging in size from small to medium-sized.